Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential style homes on the earth. Its world wide achievements wasn't designed by regular marketing or mainstream traits, but via a bold philosophy: challenge the norm, crack conventions, and Permit originality speak louder than reputation. This unconventional technique grew to become the inspiration for CDG’s around the world growth.
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CDG attained Worldwide attention by presenting garments that rejected common Concepts of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of world fashion editors and prospective buyers early inside the nineteen eighties.
This worldwide visibility strengthened the CDG Hoodie identify and attracted loyal prospects from every single corner of the world.
The 1995 "Rest" selection consisted of striped pajamas "bearing prints of identification numbers and marks of navy boot prints".[thirty] Contemporaneous media coverage juxtaposed photographs of the gathering with pictures taken at Auschwitz concentration camp, plus the controversy received Worldwide protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and established as an organization in 1973. The brand name's title was motivated by Françoise Hardy's 1962 track "Tous les garçons et les filles", specially from the road "Comme les garçons et les filles de mon âge" ("such as girls and boys my age").
The 2006 autumn/Wintertime collection dealt with the concept from the persona,[15] the different ways to present 1's self to the planet. Fusing tailored menswear with feminine components like corsets and flower printed dress fabrics, Persona was another selection that put together the feminine While using the masculine.
CDG crafted a strong distribution technique by putting its goods in top luxurious vendors like Dover Road Marketplace, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the model entry to elite clients globally while preserving its creative integrity.
In 2017, the business launched a completely new fragrance, Concrete, and marked its launch within the US which has a evening meal curated from the artist and chef, Laila Gohar.
Each retail outlet was created as an inventive Room, enhancing CDG Hoodie's status for innovation and providing purchasers an immersive retail knowledge.
Using the increase of shopping online, CDG expanded its achieve by offering collections by way of Formal and partnered e-commerce platforms. Social networking and vogue communities helped unfold the manufacturer’s identity, generating parts just like the Enjoy Coronary heart tees and Converse sneakers viral throughout the world.
The CDG x Converse Chuck Taylor turned Probably the most identified sneaker collaborations on the globe, aiding CDG access global mainstream visibility whilst keeping legitimate to its edgy creative imagination.
Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical displays, normally more like artwork installations than vogue demonstrates acquired around the globe media protection, reinforcing the model's name for groundbreaking Comme Des Garcons creativeness.
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The corporation also makes a line of agendered fragrances, the vast majority of that happen to be unconventional on earth of perfume and aligned Using the models of its clothes.[6]